What happens when stories are no longer just consumed, but created in real time together with the audience? When children’s drawings are not only a reflection of their imagination – but become part of the story itself?
A film, a book, a piece of music or a drawing always begins as an idea in someone’s mind. It is the start of a process that separates humans from machines: we are born with imagination. Now, for the first time, children can see their own ideas evolve and reach others with the help of new technology.
Draw the Adventure is more than an animated series. It is a space for new ways of storytelling. Here, audience and creators meet, not to replace professional roles or diminish artistic craftsmanship, but to show how more voices can be included. Behind the production are experienced filmmakers who use AI as one tool among many. The technology does not replace people, but it can free time and unlock interactions that were previously unthinkable.
In the public debate, AI is often described as a threat: jobs disappearing, control becoming centralized. Here, we want to highlight an opportunity. Rita Äventyret is an example of how technology can strengthen creativity and allow more people to participate on their own terms. Children’s drawings are transformed into heroes, monsters and landscapes. Every image is unique, every line a new direction for the story.
Through the collaboration with SVT, the project becomes more than a technical innovation. It becomes an opening for all children, regardless of background, to take part, to influence, and to see their ideas come to life on screen. Not only to engage with stories, but to help create them.
For us, this is the essence: to explore how stories can become a shared language where AI and human imagination meet. And perhaps that is where the storytelling of the future begins, in the creativity of children, in their curiosity, and in adventures rewritten every time someone picks up a pencil.
